Closing a Sale by 50Minutes.com
Author:50Minutes.com
Language: eng
Format: epub
Publisher: 50Minutes.com
Published: 2017-12-14T00:00:00+00:00
9. Do not put pressure on the customer
Hesitation is part and parcel of making a purchase. A customer with doubts is a thoughtful customer who wants to be sure that they are making the right decision. Consequently, if your pitch is clear and relevant and the product can fulfil the prospect’s needs, there is an excellent chance that your conversation will end with a sale. The customer just needs a bit more time. Putting pressure on them is the last thing you should do.
If the person wants to end the conversation, there is no point in trying to cling to them by any means possible. Instead, you should be empathetic towards them: tell them that they can take as long as they need to think things over and that you are there to help if they have any further questions. In this way, the customer will feel listened to and understood from the beginning to the end of the conversation, which is rare in sales conversations.
Extra information
Even if the customer does not come back to make the purchase you discussed with them, they will remember that you are a seller they can trust, that you are prepared to listen to them and that you give good advice. Far more than any sale, gaining the prospect’s respect is the most difficult and most valuable achievement in the process, as this will ensure their loyalty.
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